Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites)
Mindrops (Formerly Advait solutions) has an efficient team of SEO specialists, who are committed to work with you continually and generate the intended traffic, enhance visibility as well as long term positioning in order to achieve effective results. Our SEO services include on-page and off-page optimization. Let us understand more about the same.
On-page optimization comprises of the factors affecting your website ranking on search engines. These elements can include codes, keywords and Meta tags. On-page optimization also includes changes and tweaks to images and alt tags, as well as increasing / decreasing keyword density that helps in determining your website rank with respect to your competitors. Being totally under the management of a webmaster, on-page optimization factors can be easily changed.
Contrary to on-page optimization, off-page optimization requires a continuous effort for implementation as these factors are not under the webmaster’s oversight. Off page optimization factors include page rank and link building. These are increased by executing strategies like guest posting, article marketing, etc.