{"id":687,"date":"2025-06-26T11:09:12","date_gmt":"2025-06-26T11:09:12","guid":{"rendered":"https:\/\/www.mindrops.com\/blog\/?p=687"},"modified":"2026-04-28T07:20:45","modified_gmt":"2026-04-28T07:20:45","slug":"shopify-vs-amazon-platform-comparison","status":"publish","type":"post","link":"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/","title":{"rendered":"Shopify vs Amazon: Which Platform Is Right for Your Business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#What_is_Shopify\" >What is Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Pros_and_Cons_of_Shopify\" >Pros and Cons of Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#What_is_Amazon\" >What is Amazon?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Pros_and_Cons_of_Amazon\" >Pros and Cons of Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Bringing_in_Customers_Shopify_vs_Amazon\" >Bringing in Customers: Shopify vs Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Ease_of_Use\" >Ease of Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Customization_and_Flexibility\" >Customization and Flexibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Price_and_Cost_of_Shopify_and_Amazon\" >Price and Cost of Shopify and Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#SEO\" >SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindrops.com\/blog\/shopify-vs-amazon-platform-comparison\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Choosing between<strong> <\/strong>Shopify vs Amazon is a major decision for anyone starting or scaling an ecommerce business. These two platforms dominate the online selling world but take very different approaches. One gives you full control over branding and the customer experience, while the other offers immediate exposure and built-in trust from millions of shoppers.<\/p>\n\n\n\n<p>In this blog, we\u2019ll compare Shopify and Amazon in detail and this Shopify vs Amazon<strong> <\/strong>comparison will help you understand how each platform supports different selling strategies\u2014so you can decide which one aligns better with your business goals.<\/p>\n\n\n<div class=\"md-cta-section\">\n  <div class=\"md-cta-content\">\n    <div class=\"md-cta-text\">\n      <h3>READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?<\/h3>\n      <p>\n        Custom websites, mobile apps, eCommerce stores, and SEO-driven digital growth, all under one roof.\n        Let Mindrops handle your digital presence so you can focus on your business.\n      <\/p>\n    <\/div>\n\n    <a href=\"#contact-form\" class=\"md-cta-btn\">\n      Connect With Us\n    <\/a>\n  <\/div>\n<\/div>\n\n<style>\n.md-cta-section {\n  position: relative;\n  background: linear-gradient(135deg, #1d6fa5, #0f5c8d);\n  color: #fff;\n  padding:25px 20px;\n  border-radius: 12px;\n  overflow: hidden;\n}\n\n.md-cta-section::before,\n.md-cta-section::after {\n  content: \"\";\n  position: absolute;\n  border-radius: 50%;\n  background: rgba(255, 255, 255, 0.08);\n}\n\n.md-cta-section::before {\n  width: 250px;\n  height: 250px;\n  top: -60px;\n  right: -60px;\n}\n\n.md-cta-section::after {\n  width: 180px;\n  height: 180px;\n  bottom: -50px;\n  left: -50px;\n}\n\n.md-cta-content {\n  position: relative;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  flex-wrap: wrap;\n}\n\n.md-cta-text {\n  max-width: 70%;\n}\n\n.md-cta-text h3 {\n    margin: 0 0 10px;\n    font-size: 20px;\n    font-weight: 700;\n    color: #fff;\n}\n.md-cta-text p {\n  margin: 0;\n  font-size: 14px;\n  opacity: 0.9;\n}\n\n.md-cta-btn {\n  background: #ffffff;\n  color: #0f5c8d;\n  padding: 12px 25px;\n  border-radius: 8px;\n  text-decoration: none;\n  font-weight: 600;\n  white-space: nowrap;\n  transition: 0.3s ease;\n}\n\n.md-cta-btn:hover {\n  transform: translateY(-2px);\n  box-shadow: 0 5px 15px rgba(0,0,0,0.2);\n}\na.md-cta-btn {\n    padding: 8px 10px;\n    font-size: 14px;\n    text-decoration: none !important;\n}\n@media (max-width: 768px) {\n  .md-cta-content {\n    flex-direction: column;\n    text-align: center;\n  }\n\n  .md-cta-text {\n    max-width: 100%;\n    margin-bottom: 20px;\n  }\n}\n<\/style>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Shopify\"><\/span><strong>What is Shopify?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify is a platform that allows you to build your own online store. You can customize the design, manage products, process orders, and even run marketing campaigns\u2014all under your brand name. It\u2019s a standalone ecommerce solution that gives you complete ownership of your store, from layout to domain.<\/p>\n\n\n\n<p>In the debate between Shopify vs Amazon, Shopify appeals to sellers who want full creative and operational control. Unlike Amazon\u2019s shared marketplace, Shopify lets you create a unique brand experience. Everything from the homepage to the checkout page is yours to control. For entrepreneurs comparing Shopify and Amazon, Shopify is often the choice for building long-term customer relationships and owning every part of the sales process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Shopify\"><\/span><strong>Pros and Cons of Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full control over your brand: <\/strong>You can design your store, control the messaging, and choose how customers interact with your products.<\/li>\n\n\n\n<li><strong>Access to customer data: <\/strong>Shopify gives you detailed insights into customer behavior and full access to their contact information.<\/li>\n\n\n\n<li><strong>Scalable features: <\/strong>You can start small and grow your store by adding apps, launching email campaigns, or expanding internationally.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No built-in traffic: <\/strong>Unlike Amazon, Shopify doesn\u2019t bring you customers. You have to generate your own traffic through SEO or marketing.<\/li>\n\n\n\n<li><strong>Monthly cost regardless of sales: <\/strong>Shopify charges a monthly fee whether or not you make sales.<\/li>\n\n\n\n<li><strong>You manage fulfillment: <\/strong>Shipping and logistics are your responsibility unless you pay for third-party services.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Amazon\"><\/span><strong>What is Amazon?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon is a massive online marketplace where sellers can list their products and gain access to millions of buyers. Instead of creating your own store, you create product listings on Amazon\u2019s platform. Buyers search on Amazon, find your product, and check out using Amazon\u2019s system.<\/p>\n\n\n\n<p>The biggest advantage of Amazon is its audience. People already trust the platform and come there ready to buy. Sellers benefit from this trust and can sell products quickly without having to build a brand or drive traffic from scratch. When comparing Shopify and Amazon, Amazon clearly wins in terms of immediate reach and visibility. However, the Shopify vs Amazon debate often centers on whether sellers prefer long-term brand control or fast marketplace access.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Amazon\"><\/span><strong>Pros and Cons of Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Built-in customer base: <\/strong>Amazon has millions of active users, meaning you don\u2019t have to work hard to get eyeballs on your listings.<\/li>\n\n\n\n<li><strong>Fulfilled by Amazon (FBA): <\/strong>Amazon handles storage, packing, and shipping\u2014making logistics extremely easy.<\/li>\n\n\n\n<li><strong>High buyer trust: <\/strong>Customers are more likely to buy from Amazon thanks to its reputation, return policies, and Prime shipping.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Very limited branding: <\/strong>Your product is just one among thousands. It&#8217;s difficult to build a recognizable brand.<\/li>\n\n\n\n<li><strong>Lack of customer data: <\/strong>You don\u2019t own the customer relationship or get access to their contact information.<\/li>\n\n\n\n<li><strong>High competition and fees: <\/strong>Amazon is competitive and takes a cut from every sale, which can quickly eat into profits.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bringing_in_Customers_Shopify_vs_Amazon\"><\/span><strong>Bringing in Customers: Shopify vs Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon comes with traffic already built in. Shoppers search for products there every day. If your listing performs well, you can get sales even without marketing. This is one of the biggest advantages when comparing Shopify and Amazon.<\/p>\n\n\n\n<p>Shopify doesn\u2019t bring traffic by default. You\u2019ll need to drive people to your store using SEO, social media, email campaigns, or ads. Building a customer base takes effort, but you own it entirely. In the Shopify vs Amazon debate, it comes down to whether you prefer instant exposure or full control over your customer relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ease_of_Use\"><\/span><strong>Ease of Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When comparing Shopify vs Amazon in terms of ease of use, it really comes down to what kind of experience you want.<\/p>\n\n\n\n<p>Amazon is quicker to start. You sign up, list a product, and can start selling the same day. Everything is standardized and you don\u2019t have to think about design or setup.<\/p>\n\n\n\n<p>Shopify takes more time upfront. You\u2019ll need to choose a theme, build product pages, set up payment gateways, and configure shipping settings. But Shopify&#8217;s dashboard is user-friendly, and once it\u2019s set up, managing the store becomes easy.<\/p>\n\n\n\n<p>For speed, Amazon wins. For long-term usability, Shopify offers more once you&#8217;re past the setup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customization_and_Flexibility\"><\/span><strong>Customization and Flexibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is where Shopify clearly stands out.<\/p>\n\n\n\n<p>With Shopify, you control every element\u2014site layout, product pages, checkout experience, and even the domain name. You can also use thousands of third-party apps to extend your store\u2019s functionality.<\/p>\n\n\n\n<p>Amazon doesn\u2019t give you much flexibility. All product listings follow the same format. Even with a brand registry, you\u2019re working within Amazon\u2019s structure, and it\u2019s hard to differentiate visually from competitors.<\/p>\n\n\n\n<p>In terms of Shopify vs Amazon customization, Shopify allows a unique, tailored experience. Amazon focuses on simplicity and consistency\u2014but limits creative freedom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Price_and_Cost_of_Shopify_and_Amazon\"><\/span><strong>Price and Cost of Shopify and Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s a direct comparison of pricing structures between the two:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Shopify (Basic Plan)<\/strong><\/td><td><strong>Amazon Individual<\/strong><\/td><td><strong>Amazon Professional<\/strong><\/td><\/tr><tr><td>Monthly Fee<\/td><td>$39<\/td><td>$0<\/td><td>$39.99<\/td><\/tr><tr><td>Per Sale Fee<\/td><td>None<\/td><td>$0.99 per item<\/td><td>None<\/td><\/tr><tr><td>Referral Fee<\/td><td>None<\/td><td>8\u201315%<\/td><td>8\u201315%<\/td><\/tr><tr><td>Transaction Fees<\/td><td>2.9% + 30\u00a2 (Shopify Payments)<\/td><td>Included<\/td><td>Included<\/td><\/tr><tr><td>Fulfillment Costs<\/td><td>Optional (self or 3PL)<\/td><td>FBA fees<\/td><td>FBA fees<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Shopify has a consistent monthly cost, ideal for brands that want to grow steadily. Amazon\u2019s fees are tied to how much you sell, and fulfillment adds another layer of cost. For high-volume sellers, Amazon\u2019s fees can add up fast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO\"><\/span><strong>SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to search engine optimization, Shopify vs Amazon shows a clear difference in strategy. Shopify gives you full control over SEO\u2014you can customize product titles, meta descriptions, blog posts, and URLs. This helps your store rank in Google searches and attract organic traffic over time, without relying solely on ads.<\/p>\n\n\n\n<p>Amazon, on the other hand, has a powerful internal search engine\u2014but it\u2019s limited to Amazon shoppers. You optimize your listings for Amazon\u2019s algorithm, not for Google, and have no control over URLs or page structure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify and Amazon aren\u2019t direct alternatives\u2014they\u2019re built for different types of sellers. Shopify is for those who want to build a brand, control the customer experience, and invest in long-term growth. Amazon is ideal for sellers who want fast access to buyers and don\u2019t mind operating within a marketplace.<\/p>\n\n\n\n<p>The Shopify vs Amazon choice comes down to how you want to sell, scale, and grow. If you\u2019re focused on building something of your own, Shopify gives you the foundation. If you want convenience and instant traffic, Amazon gets you in front of customers faster. Many successful sellers eventually use both\u2014leveraging Amazon for reach and Shopify for branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. Can I sell on both Shopify and Amazon at the same time?<\/strong><\/p>\n\n\n\n<p>Yes, many sellers use both platforms. Shopify for building their brand and Amazon for reaching a larger audience quickly.<\/p>\n\n\n\n<p><strong>2. Which platform is better for beginners: Shopify or Amazon?<\/strong><\/p>\n\n\n\n<p>Amazon is easier to start with due to its built-in traffic, while Shopify requires more setup and marketing but offers more control.<\/p>\n\n\n\n<p><strong>3. Do I need technical skills to use Shopify?<\/strong><\/p>\n\n\n\n<p>No, Shopify is beginner-friendly and doesn\u2019t require coding. You can use drag-and-drop tools and templates to build your store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing between Shopify vs Amazon is a major decision for anyone starting or scaling an ecommerce business. These two platforms [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/posts\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":6,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":1438,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/posts\/687\/revisions\/1438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/media\/688"}],"wp:attachment":[{"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mindrops.com\/blog\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}