You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. Email marketing enriches business communications, targets specific key markets and is both cost-effective and environmentally friendly.
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation. Any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company, or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
Effective email marketing campaigns come in all shapes and sizes. Here are the top use cases of how companies connect with their audience today.
Inform your audience of your latest company news through an email marketing newsletter, packed with the latest news, offers and give-aways.
Running an event? A luxury hotel utilizes email marketing to invite their members to exclusive events throughout the year.
Share exciting announcements with your audience or fan base. Musical bands often promote new songs, albums or concerts this way.
Drive additional revenue back to the business with special offers. A travel company does just that with offers for special dining, travel or accommodation.
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