Having the best site will not help if you are not found by anyone. The main purpose of search engine optimization (SEO) is to make your site attractive for search engines. Both the ""on page"" optimization, as well as ""off page"" optimization, help search visibility and a higher ranking on Google.
Search Engine Optimization is the process of improving the visibility of a website on organic (""natural"" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites)
Mindrops has an efficient team of SEO specialists, who are committed to work with you continually to generate the intended traffic, to enhance visibility as well as in the long term to position your site to achieve effective results. Our SEO services include on-page and off-page optimization. Let us understand more about this.
On-page optimization comprises of the factors affecting your website ranking on search engines. These elements can include codes, keywords and meta tags. On-page optimization also includes changes and tweaks to images and alt tags. Increasing / decreasing keyword density also helps in determining your website rank with respect to your competitors. Totally in the hands of a webmaster, on-page optimization factors can be easily addressed.
Contrary to on-page optimization, off-page optimization requires a continuous effort of implementation as these factors are not under the webmaster’s oversight. Off page optimization factors include page rank and link building. These are increased by executing strategies like guest posting, article marketing, etc.
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