Custom website · Manufacturing
MRS Woodcraft — website, blog & SEO
A first custom website with a blog for a plywood and flush-door manufacturer in Haryana, with product categories organised around how buyers search, plus SEO and social media.
Pay per click (PPC) campaigns managed to cost per lead and ROAS.
Mindrops plans and runs pay per click campaigns on Google and Microsoft search and paid social on Meta and LinkedIn, with conversion tracking and landing pages built in-house.
Clients
Mindrops is a pay per click (PPC) agency that plans and runs paid search and paid social — Google, Microsoft, Meta and LinkedIn — managed to measurable business outcomes: leads, pipeline and return on ad spend. Each programme combines conversion tracking checked end to end, conversion-focused landing pages and continuous optimisation.
Selected projects
Projects in this area, followed by work for well-known clients.
Custom website · Food export
Flavour Fussion — export website
A custom website with a blog for a Jaipur exporter of makhana, spices, dry fruits and gift hampers: clear collections and bulk quote requests from export buyers, with ongoing digital marketing.
Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963
AI · Food & Beverage
BeanBot — The Coffee Bean & Tea Leaf
An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.
Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.
Everyday reach3.4bnpeople use Unilever products every day190+ countries where its brands are sold
Consumer goods · Applied AI + mobile
AI loyalty programme app for Unilever
For Unilever, we built a mobile loyalty programme with applied AI at its core, turning everyday purchases into a direct and continuing relationship between the brand and its consumers.
Loyalty programme · Applied AI · Mobile app
Global reach170countries and territories where UNDP worksUnited Nations Development Programme
International development · E-learning
A learning platform for UNDP India’s programmes
For UNDP India, we built a learning management system that puts courses, learner enrolment and progress tracking in one place, so programme teams can run training at scale from a single system.
Learning management · Course delivery · Progress tracking
IoT · Instruments
Easydens by Anton Paar
Mindrops chose right-fit tooling, fast-tracked development, tested across iOS and Android devices and supported App Store submission, then post-launch monitoring.
Shipped on time across iPhone, iPad and Android, to the satisfaction of Anton Paar’s Easydens team.
Total post offices165,000The largest postal network in the world
Government · GovTech
India Post — Grievance Redressal
An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.
Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 165,000 post offices.
Restaurants230In 86 cities across 5 countriesListed on NSE and BSE
Enterprise · Food & Beverage
Barbeque Nation — Partner Portal
An ERP-integrated partner portal unifying vendor onboarding with GST, PAN, FSSAI and MSME checks, multi-stakeholder approvals, contract lifecycle management and a live vendor ledger.
Vendor, contract and finance operations digitised at scale in one dual portal for internal teams and vendors, with the ERP kept as the system of record.
Performance advertising services
Paid search (PPC)
Google and Microsoft Advertising search campaigns structured around high-intent queries and profitable keywords.
Paid social
Meta and LinkedIn campaigns with audience, creative and offer testing built for B2B and B2C.
Conversion tracking
Clean, server-side-ready measurement so campaigns optimise toward recorded conversions.
Testing & optimisation
Continuous testing of audiences, creative, bids and offers, judged against cost-per-lead targets.
Landing pages
Conversion-focused landing pages engineered in-house — part of our conversion rate optimization work.
Reporting on ROAS
Reporting tied to spend, CPL, CAC and ROAS — the numbers that decide budget.
Who performance advertising is for
Spend rising, lead quality falling
Campaigns optimise toward cheap form fills that rarely turn into buyers. We restructure around high-intent queries and send qualified-lead signals back to the ad platforms.
Unreliable conversion tracking
Ad platforms and analytics disagree on conversions, so budget decisions are guesswork. We audit and rebuild tracking — server-side-ready, with conversion APIs — before spend scales.
B2B teams launching on LinkedIn
Job-title and account targeting is expensive to get wrong. We test audiences, creative and offers in controlled budgets before committing more.
Ads landing on generic pages
Traffic from a specific search lands on a homepage that does not answer it. We build dedicated landing pages for each campaign intent.
Why Mindrops for paid media
- Server-side conversion tracking
- Engineers implement server-side-ready tagging and platform conversion APIs, so bidding algorithms optimise toward conversions that actually happened.
- In-house landing pages
- Campaign pages are built in-house alongside the ads, so a new offer or audience test is never blocked waiting for another team.
- Managed to cost per qualified lead
- Accounts are run against CPL, CAC and ROAS — and, where your CRM allows, qualified-lead and closed-revenue data — rather than click-through rate.
- Tests before scale
- New audiences, creatives and offers are proven in limited budgets against a clear cost-per-lead target before more spend is committed.
Technologies we use
- Channels
- Google Ads · Meta Ads · LinkedIn Ads · Microsoft Ads
- Measurement
- GA4 · Server-side tracking · Conversion APIs
- Creative & CRO
- Landing pages · A/B testing · Offer testing
Client reviews
Reviews of closely related projects, followed by reviews of other Mindrops projects.
Website and SEO for a manufacturer
A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.
From the client’s review
“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Website for an elder care home
A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.
From the client’s review
“The website structure felt like it was built for the visitor, not just for us.”
Warehouse operations platform
A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.
From the client’s review
“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
AI invoice extraction
Vendor invoices are read and extracted automatically, stored, and passed to the accounting tools the finance team already uses.
From the client’s review
“The AI extraction they built works reliably with different invoice formats which was the main thing we needed.”
Ordering platform for a retail chain
A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.
From the client’s review
“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
How we run performance advertising
- 01 — Audit
Account & tracking audit
We review account structure, search terms, audiences and wasted spend, and verify that conversions are tracked correctly end to end.
- 02 — Rebuild
Structure, tracking & pages
Campaigns are restructured around intent, conversion tracking is fixed and dedicated landing pages are built for the main offers.
- 03 — Test
Controlled launch
Audiences, creative, bids and offers are tested against cost-per-lead targets on limited budgets before anything is scaled.
- 04 — Scale
Budget reallocation
Budget moves to the campaigns producing qualified leads, with reporting on spend, CPL, CAC and ROAS.
Frequently asked questions
What is performance advertising?
Performance advertising is paid media — PPC search ads and paid social — managed to measurable outcomes such as leads, pipeline and return on ad spend. Mindrops runs it on Google, Microsoft, Meta and LinkedIn.
Which channels does Mindrops run?
Google and Microsoft search, and Meta and LinkedIn paid social — chosen by where the buyers actually are and what the economics support.
Does Mindrops build the landing pages too?
Yes. Conversion-focused landing pages are part of the work — Mindrops engineers them in-house. See the conversion rate optimization service.
How is paid media success measured?
By CPL, CAC, ROAS and pipeline. Where your CRM allows, qualified-lead and closed-revenue data are fed back to the ad platforms, so optimisation targets real business outcomes.
Can tracking be fixed first?
Yes. Reliable measurement comes first; Mindrops audits and rebuilds tracking so the numbers driving optimisation are trustworthy.
Is ad spend included in the management fee?
No. Ad spend is paid to Google, Microsoft, Meta or LinkedIn, separately from the Mindrops fee, which is quoted from the scope of channels and work involved.
How do PPC agencies charge?
Usually as a monthly management fee, a percentage of ad spend or a mix of the two, sometimes with a set-up fee. Ad spend is paid to the ad platforms from your own account. See our guide to hiring a PPC agency.
Is PPC better than SEO?
They do different jobs. PPC buys visibility now and stops when spend stops; SEO builds visibility that lasts but takes months. Many businesses use paid search to learn which searches convert and SEO to win them over time. See SEO services.
When should a business hire a PPC agency?
When ads are a meaningful source of leads or sales, spend is growing, and nobody in-house has the time or skills to manage tracking, bids, ads and landing pages every week. Below that, a well-set-up account you run yourself can be enough.
Related insights
Contact us
Tell us your channels, monthly spend and target cost per lead. We’ll reply as quickly as possible with what we would audit first.