Local SEO is becoming an essential component for every business and brand that wants long-term success, across search engines.
Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different.
Local SEO is focused on providing results that are relevant to a searcher (user) based on their current location. If I search for ‘best steak restaurant’ on my desktop right now, Google will provide me with results that are nearest (and thus most relevant) to me.
And if you need an 11th reason to grow your business through local online marketing then here’s an ethical reason for choosing local SEO – it promotes smaller, local businesses and, as it limits longer distance movements, it’s green & more eco-friendly.
These trends are strong and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimisation and boost your business before your competitors boost theirs.
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