Custom website · Manufacturing
MRS Woodcraft — website, blog & SEO
A first custom website with a blog for a plywood and flush-door manufacturer in Haryana, with product categories organised around how buyers search, plus SEO and social media.
Email automation and lifecycle journeys measured on revenue per send.
Mindrops builds email and lifecycle programmes — automation, segmentation, deliverability and design — that move contacts from sign-up to revenue and keep customers coming back.
Clients
Mindrops builds the strategy, automation, segmentation, deliverability and creative that turn an email list into a reliable revenue channel. Each programme uses segmented, automated email to nurture, convert and retain customers across their lifecycle, measured on conversions and revenue per send.
Selected projects
Projects in this area, followed by work for well-known clients.
Custom website · Food export
Flavour Fussion — export website
A custom website with a blog for a Jaipur exporter of makhana, spices, dry fruits and gift hampers: clear collections and bulk quote requests from export buyers, with ongoing digital marketing.
Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963
AI · Food & Beverage
BeanBot — The Coffee Bean & Tea Leaf
An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.
Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.
Everyday reach3.4bnpeople use Unilever products every day190+ countries where its brands are sold
Consumer goods · Applied AI + mobile
AI loyalty programme app for Unilever
For Unilever, we built a mobile loyalty programme with applied AI at its core, turning everyday purchases into a direct and continuing relationship between the brand and its consumers.
Loyalty programme · Applied AI · Mobile app
Global reach170countries and territories where UNDP worksUnited Nations Development Programme
International development · E-learning
A learning platform for UNDP India’s programmes
For UNDP India, we built a learning management system that puts courses, learner enrolment and progress tracking in one place, so programme teams can run training at scale from a single system.
Learning management · Course delivery · Progress tracking
IoT · Instruments
Easydens by Anton Paar
Mindrops chose right-fit tooling, fast-tracked development, tested across iOS and Android devices and supported App Store submission, then post-launch monitoring.
Shipped on time across iPhone, iPad and Android, to the satisfaction of Anton Paar’s Easydens team.
Total post offices165,000The largest postal network in the world
Government · GovTech
India Post — Grievance Redressal
An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.
Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 165,000 post offices.
Restaurants230In 86 cities across 5 countriesListed on NSE and BSE
Enterprise · Food & Beverage
Barbeque Nation — Partner Portal
An ERP-integrated partner portal unifying vendor onboarding with GST, PAN, FSSAI and MSME checks, multi-stakeholder approvals, contract lifecycle management and a live vendor ledger.
Vendor, contract and finance operations digitised at scale in one dual portal for internal teams and vendors, with the ERP kept as the system of record.
Email and lifecycle marketing services
Automation & journeys
Welcome, onboarding, nurture, cart and win-back flows triggered by CRM and site events.
Segmentation
Segments built from behaviour and CRM data, so each group gets the message that fits it.
Campaigns & newsletters
Broadcast campaigns and newsletters with A/B-tested subject lines and content.
Deliverability
Authentication, list hygiene and reputation work so email reaches the inbox.
Design & build
Responsive email templates hand-coded in your brand and tested across email clients and devices.
Analytics & optimisation
Testing and reporting on opens, clicks, conversions and list health.
Who lifecycle email is for
Lists that don’t convert
Sign-ups receive a welcome email and then silence. We build onboarding and nurture journeys that move contacts toward a first purchase or a sales conversation.
Senders landing in spam
Inbox placement is slipping and nobody knows why. We fix SPF, DKIM and DMARC, clean the list and rebuild sender reputation.
E-commerce brands losing repeat orders
Cart, post-purchase and win-back flows that bring customers back to buy again.
Disconnected email and CRM
Segments are exported by hand and go stale. We connect the email platform to your CRM and site data so journeys trigger on real behaviour.
Why Mindrops for email & lifecycle
- Deliverability fixed at DNS level
- Engineers configure SPF, DKIM and DMARC and monitor sender reputation directly.
- Journeys triggered by CRM and site events
- Flows are wired to CRM and site events through our integration work, so messages respond to what each customer does.
- Hand-coded, tested templates
- Responsive templates are hand-coded and tested across email clients and devices, so a message looks as designed in Outlook and on a phone.
- Judged on revenue per email
- Tests and reports focus on conversions and revenue per send, with opens and clicks treated as diagnostics rather than goals.
Client reviews
Reviews of closely related projects, followed by reviews of other Mindrops projects.
Website and SEO for a manufacturer
A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.
From the client’s review
“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Website for an elder care home
A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.
From the client’s review
“The website structure felt like it was built for the visitor, not just for us.”
Warehouse operations platform
A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.
From the client’s review
“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
AI invoice extraction
Vendor invoices are read and extracted automatically, stored, and passed to the accounting tools the finance team already uses.
From the client’s review
“The AI extraction they built works reliably with different invoice formats which was the main thing we needed.”
Ordering platform for a retail chain
A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.
From the client’s review
“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
How we build lifecycle email programmes
- 01 — Audit
List, flows & inbox placement
We review list health, existing automations, authentication records and platform set-up to find leaks and quick wins.
- 02 — Map
Segments & journeys
Segments and lifecycle journeys — welcome, onboarding, nurture, cart and win-back — are mapped to triggers and revenue goals.
- 03 — Build
Templates, flows & integration
We build templates and automations, connect the platform to your CRM and site data, and fix authentication.
- 04 — Tune
Testing and reporting
Subject lines, content and timing are A/B tested, and results are reported for each journey.
Frequently asked questions
What is lifecycle email marketing?
Lifecycle email marketing is segmented, automated email sent across the customer lifecycle — onboarding, nurture, conversion, retention and win-back — so email becomes a reliable revenue channel.
Can Mindrops fix deliverability?
Yes. Mindrops configures authentication (SPF, DKIM and DMARC), cleans the list and monitors sender reputation so more email reaches the inbox.
Which email platforms does Mindrops work with?
Most major ESPs and marketing-automation tools; Mindrops recommends the right fit when one is being chosen.
Can email be integrated with a CRM?
Yes. Mindrops connects email to a client’s CRM and site data, so journeys trigger on what each contact does. See CRM development.
How is email marketing success measured?
Success is measured on conversions and revenue per email. Opens, clicks and list health are tracked as diagnostics, so deliverability or content problems show early.
How is email marketing priced?
Each engagement is quoted from a scoped estimate. The number of journeys and templates, the state of your list and authentication records and the CRM integration work set the price; the audit comes first and shapes the scope.
Contact us
Tell us which platform you use and what your flows look like today. We’ll reply as quickly as possible with the first journeys we would fix.