Custom website · Manufacturing
MRS Woodcraft — website, blog & SEO
A first custom website with a blog for a plywood and flush-door manufacturer in Haryana, with product categories organised around how buyers search, plus SEO and social media.
Content strategy, writing and distribution for technical B2B companies.
SEO and answer-first articles, thought leadership and the distribution behind them, written with Mindrops engineers and measured on rankings, AI citations and qualified pipeline.
Clients
Content marketing is planning, writing and distributing articles and guides that answer what buyers search for and ask AI assistants. Mindrops runs strategy, SEO and answer-first writing, thought leadership and distribution for technical audiences, with each piece reviewed by your subject-matter experts and measured on rankings, AI citations and pipeline.
Selected projects
Projects in this area, followed by work for well-known clients.
Custom website · Food export
Flavour Fussion — export website
A custom website with a blog for a Jaipur exporter of makhana, spices, dry fruits and gift hampers: clear collections and bulk quote requests from export buyers, with ongoing digital marketing.
Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963
AI · Food & Beverage
BeanBot — The Coffee Bean & Tea Leaf
An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.
Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.
Everyday reach3.4bnpeople use Unilever products every day190+ countries where its brands are sold
Consumer goods · Applied AI + mobile
AI loyalty programme app for Unilever
For Unilever, we built a mobile loyalty programme with applied AI at its core, turning everyday purchases into a direct and continuing relationship between the brand and its consumers.
Loyalty programme · Applied AI · Mobile app
Global reach170countries and territories where UNDP worksUnited Nations Development Programme
International development · E-learning
A learning platform for UNDP India’s programmes
For UNDP India, we built a learning management system that puts courses, learner enrolment and progress tracking in one place, so programme teams can run training at scale from a single system.
Learning management · Course delivery · Progress tracking
IoT · Instruments
Easydens by Anton Paar
Mindrops chose right-fit tooling, fast-tracked development, tested across iOS and Android devices and supported App Store submission, then post-launch monitoring.
Shipped on time across iPhone, iPad and Android, to the satisfaction of Anton Paar’s Easydens team.
Total post offices165,000The largest postal network in the world
Government · GovTech
India Post — Grievance Redressal
An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.
Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 165,000 post offices.
Restaurants230In 86 cities across 5 countriesListed on NSE and BSE
Enterprise · Food & Beverage
Barbeque Nation — Partner Portal
An ERP-integrated partner portal unifying vendor onboarding with GST, PAN, FSSAI and MSME checks, multi-stakeholder approvals, contract lifecycle management and a live vendor ledger.
Vendor, contract and finance operations digitised at scale in one dual portal for internal teams and vendors, with the ERP kept as the system of record.
Content marketing services
Content strategy
Audience, topic and keyword strategy mapped to the buyer journey and real search demand.
SEO & answer-first content
Articles and pillar pages structured to rank in search and get cited by AI engines.
Thought leadership
Articles and explainers on your field, written with Mindrops engineers and reviewed by your subject-matter experts.
Production at cadence
Briefs, writing, editing and publishing on an agreed schedule.
Distribution
Owned, earned and social distribution that puts each piece in front of its intended audience.
Measurement
Reporting on rankings, traffic, engagement and the pipeline content drives.
Who content marketing is for
Technical B2B companies
Buyers research in depth before they speak to sales. We write the specific, credible explainers and comparisons a technical evaluator actually reads.
Blogs without rankings
Posts go out without keyword or intent mapping. We rebuild the plan around real search and AI demand and refresh the pages that are slipping.
Teams without writing capacity
Marketing knows what to say but cannot produce it on schedule. We run briefs, writing, editing and publishing at an agreed cadence.
Sales teams short of enablement content
Comparison pages, buying guides and explainers that sales can send at each stage of a deal.
Why Mindrops for content
- Written alongside engineers
- Writers work with Mindrops engineers, so content on software, AI and cloud is accurate enough for a CTO to forward.
- Every brief starts from search data
- Each piece is briefed against a target query, its intent and what currently ranks or gets cited, so it is written to beat a specific page.
- Fact-checked with you before it ships
- Drafts are reviewed with your subject-matter experts for accuracy before publishing — no invented statistics or unsupported claims.
- Archive maintenance
- Pages that lose rankings are refreshed or consolidated, so older and newer pieces each target their own queries.
Client reviews
Reviews of work in this area, followed by reviews of other Mindrops projects.
Website and SEO for a manufacturer
A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.
From the client’s review
“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Website for an elder care home
A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.
From the client’s review
“The website structure felt like it was built for the visitor, not just for us.”
Warehouse operations platform
A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.
From the client’s review
“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
AI invoice extraction
Vendor invoices are read and extracted automatically, stored, and passed to the accounting tools the finance team already uses.
From the client’s review
“The AI extraction they built works reliably with different invoice formats which was the main thing we needed.”
Ordering platform for a retail chain
A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.
From the client’s review
“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
How we deliver content marketing
- 01 — Research
Demand & gap analysis
We map audiences, buyer questions and keywords, and audit existing content for what is missing, thin or competing with itself.
- 02 — Plan
Pillars & editorial calendar
Pillar topics and supporting pieces are sequenced into a calendar at a cadence your reviewers can sustain.
- 03 — Produce
Brief, write, review
Each piece gets a search brief, a draft, an accuracy review with your experts and on-page optimisation before it goes live.
- 04 — Distribute
Distribute & refresh
Content is pushed through email, social and internal links, then tracked; pieces that slip are refreshed or merged.
Frequently asked questions
What is content marketing?
It is the practice of creating and distributing content that a defined audience searches for, so that buyers find the business, trust it and get in touch. Mindrops covers the strategy, the writing, thought leadership and distribution.
What does content marketing include?
Strategy, SEO and answer-first content, thought leadership, production at a steady cadence, distribution and measurement — all mapped to pipeline.
Will the content rank and get cited by AI?
Yes. Mindrops structures content for both classic SEO and AI answer engines. See the search & AI visibility service.
Can Mindrops write for a technical audience?
Yes. Mindrops writes specific, technically accurate content for technical and enterprise buyers, reviewed with your subject-matter experts.
How is content marketing measured?
Content marketing is measured on rankings, organic traffic and engagement, and on the leads and pipeline content generates, reported from your own analytics.
Does Mindrops handle distribution too?
Yes. Distribution runs through owned channels, earned media and social, including email campaigns and social media.
How is content marketing priced?
Each engagement is quoted from a scoped estimate. The number of pieces per month, their depth and research, the review rounds with your experts and the distribution work set the price, usually as a monthly scope agreed after the research and planning phase.
How long does content marketing take to show results?
Content builds over months. New pages need to be crawled, indexed and linked before they rank or get cited, and competition sets the pace. Mindrops tracks rankings and AI citations and refreshes the pieces that slip.
Contact us
Tell us who you sell to and what they search for. We’ll reply as quickly as possible with the content gaps we would tackle first.