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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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AI search optimization for ChatGPT, Perplexity, Gemini and AI Overviews.

Mindrops runs Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — entity clarity, structured data, answer-first content and AI-crawler access — so ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews can find your brand, describe it accurately and cite your pages.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Quick Commerce · Logistics

RocketZone — Rider Delivery App

A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.

Designed, built, tested and deployed between January and June 2026.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963

AI · Food & Beverage

BeanBot — The Coffee Bean & Tea Leaf

An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.

Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.

What AI search optimization covers

AI search optimization is the work of making a brand findable, citable and accurately described in AI-generated answers. Mindrops combines Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — consistent entity data, JSON-LD structured data, answer-first content, llms.txt and AI-crawler access — and measures mentions and citations across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

AI visibility audit

A defined set of buyer questions run across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, recording whether you are mentioned, cited and described correctly — and who appears instead.

Entity clarity

One consistent description of the organisation, its products, people and locations across your site, Organization schema, Google Business Profile, LinkedIn and key directories, so engines resolve the brand to a single entity.

Structured data (JSON-LD)

Organization, Service, Product, FAQPage, Article and BreadcrumbList markup written to schema.org, validated and kept in step with the visible page.

Answer-first content

Pages restructured so the direct answer, definitions, comparisons and key facts sit near the top in extractable form — with new pages written through content marketing where gaps exist.

Crawlability for AI crawlers

robots.txt rules for OAI-SearchBot, PerplexityBot, GPTBot, ClaudeBot and Google-Extended set by policy, server-rendered content, clean sitemaps and an llms.txt index of your key pages.

Citation & mention tracking

A repeatable prompt panel re-run on a schedule, logging mentions, citations, linked sources and accuracy, alongside AI-referral traffic in your GA4.

Who AI search optimization is for

Brands absent from AI answers

Buyers ask ChatGPT or Perplexity for vendors in your category and get a list without you. We find which questions you are missing from, which sources the engines rely on instead and what your own pages lack.

Inaccurate AI descriptions

AI answers repeat an old product name, a discontinued service or the wrong location. We trace each error to its sources — your pages, schema, directory profiles — and correct it there.

Teams with established SEO

Pages rank in Google but are rarely quoted in AI Overviews. This service adds the AI-specific layer; ranking work itself sits in SEO & AI visibility.

Sites AI crawlers cannot read

Content rendered only in JavaScript, crawlers blocked in robots.txt or a CDN firewall that rejects AI user agents keep pages out of retrieval. Engineers find and remove those blocks.

Why Mindrops for AI search optimization

Practised on our own site first
mindrops.com publishes an llms.txt index, an explicit AI-crawler policy in robots.txt and JSON-LD structured data on its pages — the same practices we put in place for clients.
Changes made in your codebase
Engineers write the schema, fix server-side rendering and adjust crawler rules directly in your codebase — or hand your developers a specified change list they can test against.
Measured against a fixed prompt panel
AI answers vary by prompt, user and day. We report against a fixed prompt panel and say plainly what moved and what did not; no one can guarantee a citation, and we do not pretend to.
Classic SEO and AI answers in one plan
Our SEO team works from the same audit, so ranking work and AI-answer work are planned, briefed and reported together.
AI engines, standards and tools
AI engines
ChatGPT · Perplexity · Gemini · Microsoft Copilot · Google AI Overviews
Standards
JSON-LD · schema.org · llms.txt · robots.txt · XML sitemaps
Measurement
GA4 · Google Search Console · Bing Webmaster Tools · Prompt tracking

Client reviews

Website and SEO for a manufacturer

A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.

From the client’s review

“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Amit GuptaDirector, MRS Woodcraft Pvt. Ltd.Read full review on Sortlist

Recruitment & candidate management

A recruitment platform with candidate registration, applications, admit cards and a central admin dashboard.

From the client’s review

“They designed it to handle high concurrent traffic during active recruitment drives, which was critical for us.”
AnujDirector, NIA Aviation Services Pvt. Ltd.Read full review on GoodFirms

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

Website for a water treatment manufacturer

A website rebuilt from scratch for a maker of water treatment products, organised by segment (residential, commercial, industrial, municipal and agricultural) with a visible certifications section.

From the client’s review

“Segment wise product split is what we liked most, made browsing so much easier for both us and our customers.”
Umesh AgrawalDirector, Pure N Safe Private LimitedRead full review on Sortlist

More client reviews

How we deliver AI search optimization

  1. 01 — Benchmark

    Prompt panel & baseline

    We agree the buyer questions that matter, run them across the main AI engines and record mentions, citations, sources and accuracy as the baseline.

  2. 02 — Diagnose

    Entity, content & crawl review

    We check how the brand is described on your site and third-party profiles, test whether AI crawlers can fetch and render key pages, and map each gap to a specific fix.

  3. 03 — Fix

    Schema, pages & access

    Structured data, answer-first rewrites, entity corrections and robots.txt and llms.txt changes are shipped in priority order on an agreed scope.

  4. 04 — Track

    Re-run, report, adjust

    The prompt panel is re-run on schedule; each report shows citation and accuracy changes against the baseline and sets the next round of work.

Frequently asked questions

How is AI search optimization different from SEO?
SEO earns rankings in search results. AEO (Answer Engine Optimization) structures content so engines can lift a direct answer from it; GEO (Generative Engine Optimization) makes a brand more likely to be mentioned and cited when an AI assistant composes an answer. This service covers AEO and GEO; ranking work sits in SEO & AI visibility.
Can Mindrops guarantee our brand will be cited by ChatGPT or AI Overviews?
No. Each AI engine decides what to cite, and answers vary by prompt and user. Mindrops makes the brand easier to find, understand and trust, then measures mentions and citations against a baseline so you can see what has changed.
What is llms.txt, and do we need one?
llms.txt is a proposed plain-text file at the root of a site that points AI systems to its most important pages. It is not an official standard and not every engine reads it, so we treat it as a low-cost addition alongside crawlable pages and structured data.
How is AI search visibility measured?
With a fixed panel of buyer questions run across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews on a schedule, logging whether the brand is mentioned, which pages are cited and whether the description is accurate — plus AI-referral sessions in your own GA4.
Do we still need classic SEO?
Usually, yes. Google AI Overviews and many assistants draw on pages that are already indexed and trusted, so technical health and authority still matter. Many clients pair this service with SEO and content marketing.

Contact us

Send us your URL and the questions your buyers ask. We’ll reply within one business day with how we would benchmark your visibility in AI answers.

Book a strategy call

An engineer will respond within one business day.

Have a defined scope? Get a quote

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