WhatsApp marketing and chatbots on the official WhatsApp Business API.
Mindrops runs WhatsApp marketing on the official Business API — broadcasts, automation and conversational journeys that reach customers on the channel they read, and turn chats into conversions.
A selection of the software Mindrops has designed and engineered for clients.
Enterprise · ERP
Service Agency ERP
A custom web ERP with nine integrated modules — CRM, projects, tasks, timesheets, GST invoicing, payments and recurring AMC billing — on a type-safe React and PostgreSQL stack.
The whole company now works from the same data every day — leads, projects, hours and invoices linked, role-aware and auditable.
A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.
Designed, built, tested and deployed between January and June 2026.
Total post offices1,65,000The largest postal network in the world
Government · GovTech
India Post — Grievance Redressal
An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.
Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.
Mindrops runs WhatsApp marketing on the official WhatsApp Business API — setting up the API and building broadcasts, automated journeys, chatbots and commerce flows that reach and convert customers. Each programme is integrated with a client’s CRM and measured on replies and conversions.
01
Business API setup
Official WhatsApp Business API onboarding, numbers and template approval done right.
02
Broadcasts & campaigns
Segmented, opt-in broadcast campaigns built on approved message templates.
03
Chatbots & automation
Automated journeys and chatbots for support, qualification and re-engagement.
04
Commerce & catalogue
Product catalogues, carts and payments inside the WhatsApp conversation.
05
CRM integration
Two-way sync with a client’s CRM so conversations feed the pipeline.
06
Analytics
Reporting on delivery, replies and the conversions WhatsApp drives.
Who WhatsApp marketing is for
Brands whose customers ignore email
Where customers check WhatsApp more readily than their inbox, reminders, offers and updates reach them on the channel they actually read.
Teams messaging from personal phones
Sales and support reply from individual numbers with no shared record. The Business API puts conversations on one official number, logged in your CRM.
High-volume lead and support queues
Chatbots qualify leads and answer routine questions at any hour, then hand over to a person when a conversation needs one.
Retailers selling through chat
Catalogues, carts and payments inside WhatsApp, so a customer can browse and buy without leaving the conversation.
Why Mindrops for WhatsApp
Official API, set up correctly
Numbers and message templates go through the official WhatsApp Business API, avoiding the bans that come with grey-market bulk-messaging tools.
Bots from an AI engineering team
Conversational flows are built by the engineers behind our AI chatbot development work, so bots qualify leads, route conversations and hand over to a person when needed.
Two-way CRM sync
Conversations, opt-ins and outcomes sync to your CRM through our API integration practice, so WhatsApp leads are tracked like any other.
Opt-in and opt-out handling
Broadcast lists are built from explicit opt-ins with clear opt-out handling, protecting your number’s quality rating and your customers’ trust.
Client reviews
Website and SEO for a manufacturer
A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.
From the client’s review
“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.
From the client’s review
“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.
From the client’s review
“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
It uses the official WhatsApp Business API to reach and convert customers through broadcasts, automated journeys and chatbots. Mindrops sets up the API, builds campaigns and commerce flows, and integrates them with a client’s CRM.
Does Mindrops use the official WhatsApp Business API?
Yes. Mindrops onboards clients to the official API with registered numbers, template approval and compliance, which avoids the bans that grey-market tools risk.
What can WhatsApp handle besides broadcasts?
Automated journeys, chatbots, lead qualification, and commerce with catalogues and payments inside the chat.