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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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WhatsApp marketing and chatbots on the official WhatsApp Business API.

Mindrops runs WhatsApp marketing on the official Business API — broadcasts, automation and conversational journeys that reach customers on the channel they read, and turn chats into conversions.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Enterprise · ERP

Service Agency ERP

A custom web ERP with nine integrated modules — CRM, projects, tasks, timesheets, GST invoicing, payments and recurring AMC billing — on a type-safe React and PostgreSQL stack.

The whole company now works from the same data every day — leads, projects, hours and invoices linked, role-aware and auditable.

Quick Commerce · Logistics

RocketZone — Rider Delivery App

A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.

Designed, built, tested and deployed between January and June 2026.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

WhatsApp marketing services

Mindrops runs WhatsApp marketing on the official WhatsApp Business API — setting up the API and building broadcasts, automated journeys, chatbots and commerce flows that reach and convert customers. Each programme is integrated with a client’s CRM and measured on replies and conversions.

Business API setup

Official WhatsApp Business API onboarding, numbers and template approval done right.

Broadcasts & campaigns

Segmented, opt-in broadcast campaigns built on approved message templates.

Chatbots & automation

Automated journeys and chatbots for support, qualification and re-engagement.

Commerce & catalogue

Product catalogues, carts and payments inside the WhatsApp conversation.

CRM integration

Two-way sync with a client’s CRM so conversations feed the pipeline.

Analytics

Reporting on delivery, replies and the conversions WhatsApp drives.

Who WhatsApp marketing is for

Brands whose customers ignore email

Where customers check WhatsApp more readily than their inbox, reminders, offers and updates reach them on the channel they actually read.

Teams messaging from personal phones

Sales and support reply from individual numbers with no shared record. The Business API puts conversations on one official number, logged in your CRM.

High-volume lead and support queues

Chatbots qualify leads and answer routine questions at any hour, then hand over to a person when a conversation needs one.

Retailers selling through chat

Catalogues, carts and payments inside WhatsApp, so a customer can browse and buy without leaving the conversation.

Why Mindrops for WhatsApp

Official API, set up correctly
Numbers and message templates go through the official WhatsApp Business API, avoiding the bans that come with grey-market bulk-messaging tools.
Bots from an AI engineering team
Conversational flows are built by the engineers behind our AI chatbot development work, so bots qualify leads, route conversations and hand over to a person when needed.
Two-way CRM sync
Conversations, opt-ins and outcomes sync to your CRM through our API integration practice, so WhatsApp leads are tracked like any other.
Opt-in and opt-out handling
Broadcast lists are built from explicit opt-ins with clear opt-out handling, protecting your number’s quality rating and your customers’ trust.

Client reviews

Website and SEO for a manufacturer

A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.

From the client’s review

“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Amit GuptaDirector, MRS Woodcraft Pvt. Ltd.Read full review on Sortlist

Website for an elder care home

A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.

From the client’s review

“The website structure felt like it was built for the visitor, not just for us.”
Ved Prakash BhardawajTrustee, Naya Savera Old Age HomeRead full review on Sortlist

Recruitment & candidate management

A recruitment platform with candidate registration, applications, admit cards and a central admin dashboard.

From the client’s review

“They designed it to handle high concurrent traffic during active recruitment drives, which was critical for us.”
AnujDirector, NIA Aviation Services Pvt. Ltd.Read full review on GoodFirms

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

More client reviews

How we set up WhatsApp marketing

  1. 01 — Onboard

    API, number & templates

    We set up the WhatsApp Business API, register the number and submit message templates for approval, with opt-in rules agreed up front.

  2. 02 — Design

    Journeys & bot flows

    Broadcast segments, automated journeys, chatbot logic and any commerce flows are mapped to your goals and hand-over points.

  3. 03 — Integrate

    Build, connect, test

    Campaigns and bots are built, connected to your CRM and catalogue, and tested end to end before going live.

  4. 04 — Optimise

    Replies & conversions

    We track delivery, replies and conversions per journey and refine messages, timing and bot paths.

Frequently asked questions

What is WhatsApp and conversational marketing?
It uses the official WhatsApp Business API to reach and convert customers through broadcasts, automated journeys and chatbots. Mindrops sets up the API, builds campaigns and commerce flows, and integrates them with a client’s CRM.
Does Mindrops use the official WhatsApp Business API?
Yes. Mindrops onboards clients to the official API with registered numbers, template approval and compliance, which avoids the bans that grey-market tools risk.
What can WhatsApp handle besides broadcasts?
Automated journeys, chatbots, lead qualification, and commerce with catalogues and payments inside the chat.
Can it integrate with a CRM?
Yes. Two-way CRM sync so conversations feed the pipeline. See CRM development and API integration.
How is WhatsApp marketing measured?
On replies and conversions, plus delivery and engagement, tied to pipeline in your CRM.
How does it fit wider marketing?
As one channel in a full-funnel strategy — see digital marketing.

Contact us

Tell us how customers reach you today and what you want WhatsApp to handle. We’ll reply within one business day with a recommended set-up.

Book a strategy call

An engineer will respond within one business day.

Have a defined scope? Get a quote

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