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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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Funnel research and A/B testing for landing pages, forms and checkouts.

Mindrops improves conversion with research, experimentation and conversion-focused page engineering — so you get more pipeline from the traffic you already have.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Quick Commerce · Logistics

RocketZone — Rider Delivery App

A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.

Designed, built, tested and deployed between January and June 2026.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963

AI · Food & Beverage

BeanBot — The Coffee Bean & Tea Leaf

An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.

Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.

Conversion optimization services

Mindrops runs analytics and user research, A/B testing, and landing-page and UX engineering to increase the share of visitors who take a desired action. Each programme turns more of the existing traffic into leads and revenue through research, experimentation and design improvements.

CRO audit

Find where and why visitors drop off, from data and heuristics.

Research & analytics

Quantitative and qualitative research — funnels, heatmaps and session insight.

A/B testing

Structured experiments with clean tracking, run until the result is conclusive.

Landing-page engineering

Fast, conversion-focused pages engineered in-house.

UX improvements

Friction-removing UX and copy changes that compound.

Measurement

Clean tracking and reporting tied to leads and revenue.

Who conversion optimization is for

Paid traffic that doesn’t convert

Ad costs keep rising while landing-page conversion stays flat. Improving the page lowers the cost per lead of every campaign pointed at it.

Forms and checkouts with heavy drop-off

Visitors start but do not finish. We find the fields, steps and errors that lose them, and test the fixes.

Teams debating a redesign

Opinions decide what changes. Structured experiments settle the argument with evidence before a full rebuild is commissioned.

Slow, page-builder-heavy sites

Bloated pages lose visitors on mobile. We rebuild key pages lean and fast, in-house.

Why Mindrops for conversion optimization

Variants built in code
Test variants are built cleanly in code, so experiments do not slow the page down.
Research before hypotheses
Funnels, heatmaps and session insight locate the drop-off before any test is designed, so the backlog targets real problems.
Winners shipped to production
Winning variants are built into the live site by the same team that ran the test.
Support from our UX team
Larger flow changes that a single A/B test cannot cover draw on our UI/UX design team.

Client reviews

Warehouse operations platform

A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.

From the client’s review

“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
Amit AgarwalDirector, Footprint WarehousingRead full review on Clutch

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Phone resale app

iPhone and Android apps for selling a used phone in Delhi, from choosing the model and answering condition questions to price, pickup booking and payment.

From the client’s review

“Instead of building our first list as it was, the Mindrops team tested it, found it too long and cut it down until a new user could finish it easily.”
Ms. AnjuDirector, KineketRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

Website for a water treatment manufacturer

A website rebuilt from scratch for a maker of water treatment products, organised by segment (residential, commercial, industrial, municipal and agricultural) with a visible certifications section.

From the client’s review

“Segment wise product split is what we liked most, made browsing so much easier for both us and our customers.”
Umesh AgrawalDirector, Pure N Safe Private LimitedRead full review on Sortlist

Shopify store for a jewellery brand

A Shopify store for a brand with no online shop yet: collection structure, payment setup and product pages that match a premium jewellery line on every screen size.

From the client’s review

“The layout gave each piece enough space to be appreciated visually without the page feeling sparse or unfinished.”
Aanchal SharmaOwner, Ehsaas JewelleryRead full review on Sortlist

More client reviews

How we deliver conversion optimization

  1. 01 — Research

    Locate the drop-off

    Analytics funnels, heatmaps and session insight show where visitors leave and suggest why.

  2. 02 — Prioritise

    Score the hypotheses

    Each hypothesis is scored on expected impact, confidence and build effort, so the backlog starts with the biggest leaks.

  3. 03 — Experiment

    Build & run tests

    Variants are engineered and run as A/B tests with clean tracking until the result is conclusive.

  4. 04 — Ship

    Roll out the winners

    Winning changes are built into the live site, and the next round of tests starts from the new baseline.

Frequently asked questions

What is CRO?
Increasing the percentage of visitors who convert — through research, A/B testing and design/UX improvements — so more comes from existing traffic.
How is CRO different from more ads?
Ads bring in more traffic, and CRO raises the share of existing traffic that converts, which improves the return on every channel.
Does Mindrops build the test pages?
Yes. Mindrops engineers conversion-focused landing pages and variants in-house.
How is it known what works?
Structured A/B tests with clean tracking, so wins are proven and reproducible.
Does CRO pair with paid and SEO?
Yes — it multiplies the return on performance advertising and SEO.

Related insights

Contact us

Share the page or funnel that underperforms. We’ll reply within one business day with where we would look first.

Book a strategy call

An engineer will respond within one business day.

Have a defined scope? Get a quote

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