Custom CRM systems for sales, marketing and service teams.
Mindrops builds custom CRM systems — pipeline, contacts, automation and reporting — that match how your teams actually sell and serve, and connect cleanly to the rest of your stack.
A selection of the software Mindrops has designed and engineered for clients.
Enterprise · ERP
Service Agency ERP
A custom web ERP with nine integrated modules — CRM, projects, tasks, timesheets, GST invoicing, payments and recurring AMC billing — on a type-safe React and PostgreSQL stack.
The whole company now works from the same data every day — leads, projects, hours and invoices linked, role-aware and auditable.
Restaurants230In 86 cities across 5 countriesListed on NSE and BSE
Enterprise · Food & Beverage
Barbeque Nation — Partner Portal
An ERP-integrated partner portal unifying vendor onboarding with GST, PAN, FSSAI and MSME checks, multi-stakeholder approvals, contract lifecycle management and a live vendor ledger.
Vendor, contract and finance operations digitized at scale in one dual portal for internal teams and vendors, with the ERP kept as the system of record.
Extraction accuracy99%with human-in-the-loop review, on tens of thousands of documents a monthUK accountancy
AI · Accounting
Caelum AI — Document Processing
A Mindrops document-intelligence product that extracts transactions, line items, totals and dates to Excel, CSV, JSON or XML through a REST API, with human-in-the-loop review.
Delivers 99% extraction accuracy on supported documents across bank statements, invoices and receipts.
Mindrops builds custom CRM systems — pipeline, contacts, automation and reporting — tailored to an organisation’s sales, marketing and service processes and integrated with its existing tools. Each CRM is engineered around how teams actually sell and serve.
01
Pipeline & deals
Visual pipelines, stages and forecasting configured to how the team sells.
02
Contacts & accounts
A clean, de-duplicated single view of every customer, account and interaction.
03
Workflow automation
Automated follow-ups, assignments and approvals that remove manual busywork and dropped leads.
04
Omnichannel
Email, WhatsApp Business API and web capture unified into one customer timeline.
05
Reporting & BI
Dashboards on conversion, velocity and revenue, built on a trustworthy data model.
06
Integrations
Connect ERP, marketing, support and finance tools so customer data stays consistent everywhere.
Who we build CRM systems for
Sales teams working around their CRM
Teams that keep a parallel spreadsheet because the CRM’s stages, fields and reports don’t match how they actually sell.
Businesses selling on WhatsApp & email
Organisations whose customer conversations happen on WhatsApp, email and web forms, and need them in one timeline.
Firms linking sales to delivery
Services businesses that want a won deal to flow straight into projects, invoicing and renewals without re-keying.
Companies paying for unused seats
Organisations paying per-seat fees for a large CRM suite while using only a fraction of it.
Why Mindrops for CRM development
CRM wired to delivery and billing
In our services-agency ERP, the leads pipeline feeds companies, projects and invoices directly, so revenue is traceable from first contact to payment.
Conversations inside the record
We integrate the WhatsApp Business API, email and web capture into the customer timeline, so no conversation lives outside the CRM.
Clean data from day one
We de-duplicate and validate records during migration — one client stored three ways across three systems is exactly the problem we are brought in to fix.
Automation that follows your process
Assignment rules, follow-up reminders and approvals are configured to your stages and roles, with an audit trail of every change.
Technologies we use
Backend
Node.js · Python · .NET · PostgreSQL
Frontend
React 19 · TypeScript · Next.js
Automation & messaging
WhatsApp Business API · Email · Webhooks · BullMQ
Cloud & DevOps
AWS · Azure · Docker · CI/CD
Client reviews
Warehouse operations platform
A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.
From the client’s review
“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
A Mindrops team working alongside the client’s own engineers on software development and cloud-based projects, brought in to add reliable delivery capacity.
From the client’s review
“Mindrops handled complex requirements with ease and added value throughout the project.”
It is the design and engineering of customer relationship management software tailored to an organisation’s sales, marketing and service processes — pipeline, contacts, automation and reporting. Mindrops builds custom CRM systems integrated with existing tools.
When does a custom CRM make sense?
When a sales or service process is a competitive advantage, forcing it into a generic CRM creates friction and workarounds. Mindrops builds CRM around the process — and integrates proven tools where custom work adds no value.
Can Mindrops integrate WhatsApp and email into the CRM?
Yes. Mindrops unifies email, the WhatsApp Business API and web capture into a single customer timeline. See the WhatsApp & conversational marketing service.
Can Mindrops migrate data from a current CRM?
Yes. Mindrops plans and runs data migration with de-duplication and validation, so the new system starts clean.
Will it connect to ERP and other tools?
Yes. Mindrops integrates CRM with ERP, marketing, support and finance systems via APIs and webhooks. See ERP development and API integration.
Does a custom CRM carry per-user licence fees?
No. The client owns the CRM’s source code and data, so there is no per-seat licence for the software itself; running costs are hosting, any third-party services such as messaging APIs, and the support plan chosen.