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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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Email automation and lifecycle journeys measured on revenue per send.

Mindrops builds email and lifecycle programmes — automation, segmentation, deliverability and design — that move contacts from sign-up to revenue and keep customers coming back.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Quick Commerce · Logistics

RocketZone — Rider Delivery App

A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.

Designed, built, tested and deployed between January and June 2026.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963

AI · Food & Beverage

BeanBot — The Coffee Bean & Tea Leaf

An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.

Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.

Email and lifecycle marketing services

Mindrops builds the strategy, automation, segmentation, deliverability and creative that turn an email list into a reliable revenue channel. Each programme uses segmented, automated email to nurture, convert and retain customers across their lifecycle, measured on conversions and revenue per send.

Automation & journeys

Welcome, onboarding, nurture, cart and win-back flows that run on autopilot.

Segmentation

Behaviour- and data-driven segments so the right message reaches the right person.

Campaigns & newsletters

Compelling broadcast campaigns and newsletters that earn opens and clicks.

Deliverability

Authentication, list hygiene and reputation work so email reaches the inbox.

Design & build

On-brand, responsive email templates engineered to render everywhere.

Analytics & optimisation

Testing and reporting on opens, clicks, conversions and revenue per email.

Who lifecycle email is for

Lists that don’t convert

Sign-ups receive a welcome email and then silence. We build onboarding and nurture journeys that move contacts toward a first purchase or a sales conversation.

Senders landing in spam

Inbox placement is slipping and nobody knows why. We fix SPF, DKIM and DMARC, clean the list and rebuild sender reputation.

Ecommerce brands losing repeat orders

Cart, post-purchase and win-back flows that bring customers back to buy again.

Disconnected email and CRM

Segments are exported by hand and go stale. We connect the email platform to your CRM and site data so journeys trigger on real behaviour.

Why Mindrops for email & lifecycle

Deliverability fixed at DNS level
Engineers configure SPF, DKIM and DMARC and monitor sender reputation directly.
Journeys triggered by CRM and site events
Flows are wired to CRM and site events through our integration work, so messages respond to what each customer does.
Hand-coded, tested templates
Responsive templates are hand-coded and tested across email clients and devices, so a message looks as designed in Outlook and on a phone.
Judged on revenue per email
Tests and reports focus on conversions and revenue per send, with opens and clicks treated as diagnostics rather than goals.

Client reviews

Website and SEO for a manufacturer

A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.

From the client’s review

“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Amit GuptaDirector, MRS Woodcraft Pvt. Ltd.Read full review on Sortlist

Website for an elder care home

A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.

From the client’s review

“The website structure felt like it was built for the visitor, not just for us.”
Ved Prakash BhardawajTrustee, Naya Savera Old Age HomeRead full review on Sortlist

Recruitment & candidate management

A recruitment platform with candidate registration, applications, admit cards and a central admin dashboard.

From the client’s review

“They designed it to handle high concurrent traffic during active recruitment drives, which was critical for us.”
AnujDirector, NIA Aviation Services Pvt. Ltd.Read full review on GoodFirms

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

More client reviews

How we build lifecycle email programmes

  1. 01 — Audit

    List, flows & inbox placement

    We review list health, existing automations, authentication records and platform set-up to find leaks and quick wins.

  2. 02 — Map

    Segments & journeys

    Segments and lifecycle journeys — welcome, onboarding, nurture, cart and win-back — are mapped to triggers and revenue goals.

  3. 03 — Build

    Templates, flows & integration

    We build templates and automations, connect the platform to your CRM and site data, and fix authentication.

  4. 04 — Tune

    Test every send

    Subject lines, content and timing are A/B tested, with reporting on conversions and revenue per email.

Frequently asked questions

What is lifecycle email marketing?
Using segmented, automated email across the customer lifecycle — onboarding, nurture, conversion, retention and win-back — so email becomes a reliable revenue channel.
Can Mindrops fix deliverability?
Yes. Mindrops handles authentication (SPF/DKIM/DMARC), list hygiene and reputation so more email reaches the inbox.
Which email platforms does Mindrops work with?
Most major ESPs and marketing-automation tools; Mindrops recommends the right fit when one is being chosen.
Can email be integrated with a CRM?
Yes. Mindrops connects email to a client’s CRM and site data for true lifecycle automation. See CRM development.
How is email marketing success measured?
On conversions and revenue per email, plus opens, clicks and list health.

Contact us

Tell us which platform you use and what your flows look like today. We’ll reply within one business day with the first journeys we would fix.

Book a strategy call

An engineer will respond within one business day.

Have a defined scope? Get a quote

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