Email automation and lifecycle journeys measured on revenue per send.
Mindrops builds email and lifecycle programmes — automation, segmentation, deliverability and design — that move contacts from sign-up to revenue and keep customers coming back.
A selection of the software Mindrops has designed and engineered for clients.
Quick Commerce · Logistics
RocketZone — Rider Delivery App
A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.
Designed, built, tested and deployed between January and June 2026.
Total post offices1,65,000The largest postal network in the world
Government · GovTech
India Post — Grievance Redressal
An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.
Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.
Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963
AI · Food & Beverage
BeanBot — The Coffee Bean & Tea Leaf
An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.
Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.
Mindrops builds the strategy, automation, segmentation, deliverability and creative that turn an email list into a reliable revenue channel. Each programme uses segmented, automated email to nurture, convert and retain customers across their lifecycle, measured on conversions and revenue per send.
01
Automation & journeys
Welcome, onboarding, nurture, cart and win-back flows that run on autopilot.
02
Segmentation
Behaviour- and data-driven segments so the right message reaches the right person.
03
Campaigns & newsletters
Compelling broadcast campaigns and newsletters that earn opens and clicks.
04
Deliverability
Authentication, list hygiene and reputation work so email reaches the inbox.
05
Design & build
On-brand, responsive email templates engineered to render everywhere.
06
Analytics & optimisation
Testing and reporting on opens, clicks, conversions and revenue per email.
Who lifecycle email is for
Lists that don’t convert
Sign-ups receive a welcome email and then silence. We build onboarding and nurture journeys that move contacts toward a first purchase or a sales conversation.
Senders landing in spam
Inbox placement is slipping and nobody knows why. We fix SPF, DKIM and DMARC, clean the list and rebuild sender reputation.
Ecommerce brands losing repeat orders
Cart, post-purchase and win-back flows that bring customers back to buy again.
Disconnected email and CRM
Segments are exported by hand and go stale. We connect the email platform to your CRM and site data so journeys trigger on real behaviour.
Why Mindrops for email & lifecycle
Deliverability fixed at DNS level
Engineers configure SPF, DKIM and DMARC and monitor sender reputation directly.
Journeys triggered by CRM and site events
Flows are wired to CRM and site events through our integration work, so messages respond to what each customer does.
Hand-coded, tested templates
Responsive templates are hand-coded and tested across email clients and devices, so a message looks as designed in Outlook and on a phone.
Judged on revenue per email
Tests and reports focus on conversions and revenue per send, with opens and clicks treated as diagnostics rather than goals.
Client reviews
Website and SEO for a manufacturer
A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.
From the client’s review
“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.
From the client’s review
“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.
From the client’s review
“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Using segmented, automated email across the customer lifecycle — onboarding, nurture, conversion, retention and win-back — so email becomes a reliable revenue channel.
Can Mindrops fix deliverability?
Yes. Mindrops handles authentication (SPF/DKIM/DMARC), list hygiene and reputation so more email reaches the inbox.
Which email platforms does Mindrops work with?
Most major ESPs and marketing-automation tools; Mindrops recommends the right fit when one is being chosen.
Can email be integrated with a CRM?
Yes. Mindrops connects email to a client’s CRM and site data for true lifecycle automation. See CRM development.
How is email marketing success measured?
On conversions and revenue per email, plus opens, clicks and list health.
Contact us
Tell us which platform you use and what your flows look like today. We’ll reply within one business day with the first journeys we would fix.