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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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Content strategy, writing and distribution for technical B2B companies.

Mindrops plans, writes and distributes content — strategy, SEO and answer-first articles, thought leadership and distribution — aimed at rankings, AI citations and qualified pipeline.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Quick Commerce · Logistics

RocketZone — Rider Delivery App

A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.

Designed, built, tested and deployed between January and June 2026.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963

AI · Food & Beverage

BeanBot — The Coffee Bean & Tea Leaf

An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.

Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.

Content marketing services

Mindrops builds content strategy, SEO and answer-first content, thought leadership and distribution that earns organic visibility and generates measurable pipeline. Each programme creates and distributes search- and AI-optimised content to attract and convert a defined, technical audience.

Content strategy

Audience, topic and keyword strategy mapped to the buyer journey and real search demand.

SEO & answer-first content

Articles and pillar pages structured to rank in search and get cited by AI engines.

Thought leadership

Authoritative, technically credible content that positions a brand as a serious player.

Production at cadence

A reliable content engine — briefs, writing, editing and publishing on schedule.

Distribution

Owned, earned and social distribution that puts each piece in front of its intended audience.

Measurement

Reporting on rankings, traffic, engagement and the pipeline content drives.

Who content marketing is for

Technical B2B companies

Buyers research in depth before they speak to sales. We write the specific, credible explainers and comparisons a technical evaluator actually reads.

Blogs that publish but don’t rank

Posts go out without keyword or intent mapping. We rebuild the plan around real search and AI demand and refresh the pages that are slipping.

Teams without writing capacity

Marketing knows what to say but cannot produce it on schedule. We run briefs, writing, editing and publishing at an agreed cadence.

Sales teams short of enablement content

Comparison pages, buying guides and explainers that sales can send at each stage of a deal.

Why Mindrops for content

Written alongside engineers
Writers work with Mindrops engineers, so content on software, AI and cloud is accurate enough for a CTO to forward.
Every brief starts from search data
Each piece is briefed against a target query, its intent and what currently ranks or gets cited, so it is written to beat a specific page.
Fact-checked with you before it ships
Drafts are reviewed with your subject-matter experts for accuracy before publishing — no invented statistics or unsupported claims.
Archive maintenance
Pages that lose rankings are refreshed or consolidated, so older and newer pieces each target their own queries.

Client reviews

Website and SEO for a manufacturer

A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.

From the client’s review

“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Amit GuptaDirector, MRS Woodcraft Pvt. Ltd.Read full review on Sortlist

Website for an elder care home

A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.

From the client’s review

“The website structure felt like it was built for the visitor, not just for us.”
Ved Prakash BhardawajTrustee, Naya Savera Old Age HomeRead full review on Sortlist

Recruitment & candidate management

A recruitment platform with candidate registration, applications, admit cards and a central admin dashboard.

From the client’s review

“They designed it to handle high concurrent traffic during active recruitment drives, which was critical for us.”
AnujDirector, NIA Aviation Services Pvt. Ltd.Read full review on GoodFirms

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

More client reviews

How we deliver content marketing

  1. 01 — Research

    Demand & gap analysis

    We map audiences, buyer questions and keywords, and audit existing content for what is missing, thin or competing with itself.

  2. 02 — Plan

    Pillars & editorial calendar

    Pillar topics and supporting pieces are sequenced into a calendar at a cadence your reviewers can sustain.

  3. 03 — Produce

    Brief, write, review

    Each piece gets a search brief, a draft, an accuracy review with your experts and on-page optimisation before it goes live.

  4. 04 — Distribute

    Distribute & refresh

    Content is pushed through email, social and internal links, then tracked; pieces that slip are refreshed or merged.

Frequently asked questions

What is content marketing?
It is the practice of creating and distributing valuable, search- and AI-optimised content to attract and convert a defined audience. Mindrops delivers strategy, content, thought leadership and distribution that earns organic visibility and pipeline.
What does content marketing include?
Strategy, SEO and answer-first content, thought leadership, production at a steady cadence, distribution and measurement — all mapped to pipeline.
Will the content rank and get cited by AI?
Yes. Mindrops structures content for both classic SEO and AI answer engines. See the search & AI visibility service.
Can Mindrops write for a technical audience?
Yes. Mindrops writes specific, technically accurate content for technical and enterprise buyers, reviewed with your subject-matter experts.
How is content marketing measured?
On rankings, organic traffic, engagement and the leads and pipeline content generates.
Does Mindrops handle distribution too?
Yes — owned, earned and social channels, including email and social.

Contact us

Tell us who you sell to and what they search for. We’ll reply within one business day with the content gaps we would tackle first.

Book a strategy call

An engineer will respond within one business day.

Have a defined scope? Get a quote

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