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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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Technical SEO, content and AEO for Google and AI answer engines.

Mindrops combines classic SEO with Answer Engine and Generative Engine Optimization, so your pages can rank in Google and be cited by AI assistants such as ChatGPT, Perplexity and Google AI Overviews.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Quick Commerce · Logistics

RocketZone — Rider Delivery App

A custom Android rider app with real-time order assignment, Google Maps navigation, COD collection tracking, returns and exchange pickups, and delivery proof.

Designed, built, tested and deployed between January and June 2026.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963

AI · Food & Beverage

BeanBot — The Coffee Bean & Tea Leaf

An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.

Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.

SEO and AI visibility services

Mindrops combines technical SEO, content and authority with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to earn organic visibility in both traditional search engines and AI answer engines — so a site ranks in Google and is cited in AI-generated answers from ChatGPT, Perplexity and AI Overviews.

On-page & off-page SEO

Keyword strategy, on-page optimisation and authority building that move rankings on the queries that matter.

Technical SEO

Crawlability, Core Web Vitals, structured data and site health — the foundation rankings depend on.

Local SEO

Local pack, Google Business Profile and location pages that win nearby, high-intent searches.

Answer Engine Optimization

Answer-first content and schema that win featured snippets and direct answers.

Generative Engine Optimization

Structure and authority that earn citations inside ChatGPT, Perplexity and AI Overviews.

Reporting on outcomes

Reporting on rankings, traffic, enquiries and pipeline from organic search.

Who SEO services are for

Traffic without enquiries

Informational posts attract visitors while commercial pages sit on page two. We re-map keywords to buying intent and rebuild the pages that should win those searches.

Brands missing from AI answers

Competitors are named in ChatGPT, Perplexity and Google AI Overviews and you are not. AEO and GEO work makes your content structured and authoritative enough to be cited.

Sites held back by technical debt

Crawl errors, slow pages, duplicate URLs or a botched migration cap rankings. Engineers fix them in the code, or hand your developers a specified list.

Businesses competing locally

Multi-location and service-area businesses that need Google Business Profile, location pages and citations working together to win nearby, high-intent searches.

Why Mindrops for search and AI visibility

Fixes implemented in code
Engineers implement crawl, index, schema and Core Web Vitals fixes in the code themselves — or give your developers a specified list with acceptance criteria.
Baseline before optimisation
GA4, Search Console and enquiry tracking are configured and a baseline recorded first, in accounts you own, so progress can be shown honestly months later.
White-hat link building
Links come from digital PR, citable content and relevant listings, each reported with its source — no private blog networks or bulk paid links that risk a penalty.
What we commit to
No ranking position, traffic figure or timescale is guaranteed. What is committed is the agreed scope, the schedule and a plain read of the numbers, including when they disappoint.
Tools and platforms we use
Measurement
GA4 · Google Search Console · Rank tracking
Technical
Structured data · Core Web Vitals · XML sitemaps · Canonicals & redirects
Local & AI search
Google Business Profile · Google AI Overviews · ChatGPT · Perplexity · Gemini

Client reviews

Website and SEO for a manufacturer

A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.

From the client’s review

“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Amit GuptaDirector, MRS Woodcraft Pvt. Ltd.Read full review on Sortlist

Website for an elder care home

A first website for an old age home in Narela, Delhi, covering services, trustees, donations and contact details, alongside social media management.

From the client’s review

“The website structure felt like it was built for the visitor, not just for us.”
Ved Prakash BhardawajTrustee, Naya Savera Old Age HomeRead full review on Sortlist

Recruitment & candidate management

A recruitment platform with candidate registration, applications, admit cards and a central admin dashboard.

From the client’s review

“They designed it to handle high concurrent traffic during active recruitment drives, which was critical for us.”
AnujDirector, NIA Aviation Services Pvt. Ltd.Read full review on GoodFirms

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

More client reviews

How we deliver SEO

  1. 01 — Audit

    Crawl, content & backlink audit

    A full crawl plus a review of analytics, Search Console history, backlinks and AI-answer visibility, benchmarked against competitors and turned into a prioritised fix list.

  2. 02 — Map

    Measurement & keyword map

    Tracking and conversion events are verified and a baseline recorded; keywords are grouped by intent and each mapped to the page that should answer it.

  3. 03 — Execute

    Technical, on-page & content work

    Technical fixes, page-by-page optimisation, schema and the missing pages the keyword map calls for, shipped on an agreed monthly scope.

  4. 04 — Review

    Report and re-prioritise

    A monthly report from your own GA4 and Search Console logs the work done; each quarter, keyword targets and pages are re-prioritised against the baseline.

Frequently asked questions

What is the difference between SEO, AEO and GEO?
SEO earns rankings in search results; AEO (Answer Engine Optimization) wins featured snippets and direct answers; GEO (Generative Engine Optimization) earns citations inside AI assistants like ChatGPT and Perplexity. Mindrops does all three together.
Can Mindrops help a brand show up in ChatGPT and AI Overviews?
Yes. Mindrops structures content and authority specifically so AI engines — ChatGPT, Gemini, Perplexity and Google AI Overviews — can find, trust and cite a brand, alongside classic SEO.
Can Mindrops guarantee a first-page ranking?
No, and no one honestly can. Google controls the results and competitors are working on the same terms; Mindrops commits to the agreed scope of work, the schedule and transparent reporting.
Does Mindrops handle technical SEO?
Yes — crawlability, Core Web Vitals, structured data and site health, fixed at the code level by engineers or specified for your own development team.
How are SEO results reported?
Monthly, from your own GA4, Search Console and rank tracking: qualified organic traffic, rankings, AI citations, enquiries from organic search and a log of the work completed.
How is SEO priced?
Per engagement from an itemised scope — usually an audit and fix phase followed by a monthly retainer. Site size, competition, technical remediation, content volume and link acquisition set the price, and a standalone audit is available on its own.
Can SEO be paired with paid?
Yes. It combines with performance advertising and CRO for full-funnel growth.

Related insights

Contact us

Send us your URL and the searches that matter to you. We’ll reply within one business day with how we would audit your visibility in Google and AI answers.

Book a strategy call

An engineer will respond within one business day.

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