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Strategy, Design & Web

Discovery, advisory, UX design and websites

Overview

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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Strategy, design and websites that shape what gets built.

Mindrops helps organisations decide what to build, design how it should work and launch the websites that represent them — through product discovery, transformation advisory, UI/UX and product design, and website development.

Clients

  • Cushman & Wakefield
  • Pacific Group
  • DLF Group
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Strategy, design and web services

Start with discovery or a roadmap, design the experience, then build the website — or bring in one service on its own.

Strategy & Advisory

Experience Design

Web Development

Selected projects

A selection of the software Mindrops has designed and engineered for clients.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Where to start

Strategy, Design & Web covers the work before and around a build: product discovery that turns an idea into a validated plan, digital transformation roadmaps, research-led UI/UX and design systems, and corporate websites and CMS platforms. Each is delivered by the teams that also engineer the software.

An idea that needs a plan

Product discovery interviews users, tests a clickable prototype and runs a feasibility spike, then hands over a prioritised MVP, an estimate and a roadmap.

A transformation that needs a roadmap

Digital transformation consulting assesses the current state and designs a phased, costed roadmap across cloud, data, AI and custom software — then engineers it.

A product that is hard to use

UI/UX and product design brings user research, prototypes, WCAG 2.2-accessible interfaces and reusable design systems to web and mobile products.

A website that no longer works for you

Website development delivers fast, secure corporate sites, redesigns and CMS platforms with Core Web Vitals and structured data built in, plus maintenance after launch.

Why Mindrops for strategy, design and web

Strategy and build in one team
Discovery, design and web work is done by the teams that also engineer the software, so roadmaps, prototypes and estimates reflect what can actually be built, integrated and run.
Decisions made on evidence
Interviews, journey maps, tested prototypes and feasibility spikes come before a build commitment, so scope and budget are agreed on evidence rather than assumptions.
Accessible, consistent interfaces
Designs follow WCAG 2.2 and are handed over as reusable design systems, so web, mobile and portal screens stay consistent as the product grows.
Websites built for search and speed
Core Web Vitals, structured data and clean markup are part of every website build, with a CMS your content team can run and maintenance after launch.

Client reviews

Warehouse operations platform

A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.

From the client’s review

“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
Amit AgarwalDirector, Footprint WarehousingRead full review on Clutch

Recruitment & candidate management

A recruitment platform with candidate registration, applications, admit cards and a central admin dashboard.

From the client’s review

“They designed it to handle high concurrent traffic during active recruitment drives, which was critical for us.”
AnujDirector, NIA Aviation Services Pvt. Ltd.Read full review on GoodFirms

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

Rural telehealth platform

A mobile app, website and admin dashboard connecting patients in rural and semi-urban India with doctors, with video consultations, digital prescriptions and patient registration.

From the client’s review

“The UI/UX design process was collaborative and they kept the end user in mind throughout, which mattered a lot for a platform targeting rural users.”
Rama RamanDirector, EonMedRead full review on Sortlist

Phone resale app

iPhone and Android apps for selling a used phone in Delhi, from choosing the model and answering condition questions to price, pickup booking and payment.

From the client’s review

“Instead of building our first list as it was, the Mindrops team tested it, found it too long and cut it down until a new user could finish it easily.”
Ms. AnjuDirector, KineketRead full review on Sortlist

Food export storefront

An eCommerce website for an Indian food brand that sold through catalogues and enquiries: makhana, spices, dry fruits and gift hampers in clear collections, with bulk quote requests from export buyers.

From the client’s review

“Feedback during the build was turned around the same day, and the mobile layout was checked properly before the site went live.”
Ankit AgarwalOwner, Flavour FussionRead full review on Sortlist

Website and SEO for a manufacturer

A first website, SEO, blog and social media setup for a plywood and flush-door manufacturer selling to buyers across India, with product categories organised around how buyers search.

From the client’s review

“The SEO setup ran alongside the build rather than after, giving the site a working foundation at launch.”
Amit GuptaDirector, MRS Woodcraft Pvt. Ltd.Read full review on Sortlist

Website for a water treatment manufacturer

A website rebuilt from scratch for a maker of water treatment products, organised by segment (residential, commercial, industrial, municipal and agricultural) with a visible certifications section.

From the client’s review

“Segment wise product split is what we liked most, made browsing so much easier for both us and our customers.”
Umesh AgrawalDirector, Pure N Safe Private LimitedRead full review on Sortlist

Shopify store for a jewellery brand

A Shopify store for a brand with no online shop yet: collection structure, payment setup and product pages that match a premium jewellery line on every screen size.

From the client’s review

“The layout gave each piece enough space to be appreciated visually without the page feeling sparse or unfinished.”
Aanchal SharmaOwner, Ehsaas JewelleryRead full review on Sortlist

Online store for a jewellery label

An online store for a crystal jewellery brand that had been selling through Instagram messages: clean collections, shopping by intention and a checkout that works on phones.

From the client’s review

“Liked that the design was approved first and only then they started building, so there were no surprises later.”
Akansha AggarwalDirector, Novah by AkanshaaRead full review on Sortlist

More client reviews

How strategy, design and web work runs

  1. 01 — Frame

    Agree the question

    We confirm whether you need a validated product plan, a transformation roadmap, a redesign or a new website, and who decides.

  2. 02 — Research

    Gather the evidence

    Stakeholder and user interviews, current-state reviews and analytics show where value and friction sit before options are drawn up.

  3. 03 — Design

    Prototype and plan

    Clickable prototypes, design systems or site structures are tested and paired with a written estimate and a phased roadmap.

  4. 04 — Deliver

    Build or hand over

    The same team builds the website or product, or hands over design files, specifications and roadmaps your own engineers can work from.

Frequently asked questions

What does Strategy, Design & Web cover?
Product discovery, digital transformation consulting, UI/UX and product design, and website development — including corporate sites, CMS platforms, redesigns and maintenance. Each service has its own page, linked above.
Should a project start with discovery or with design?
Start with product discovery when the problem, users or scope are still uncertain. Go straight to UI/UX design when the scope is agreed and the work is designing the experience.
Where do online stores fit?
Online stores sit in digital commerce: custom e-commerce, Shopify development and shopping apps. Corporate and content websites are built through website development.
Can discovery and design be part of a software or app build?
Yes. Discovery, UX and design systems regularly run inside software and platform engineering and mobile app projects, delivered by the same team.

Contact us

Tell us whether you need a plan, a design or a website, and what it is for. A Mindrops lead will reply within one business day with a recommended starting point.

Discuss your project

An engineer will respond within one business day.

Have a defined scope? Get a quote

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