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AI · Accounting
Caelum AI — Document Processing

99% · Extraction accuracy

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

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Flagship · GovTech
India Post — grievance system

Pan-India, awarded via GeM (Nov 2025).

Read →
Global delivery
India · Belgium · UK

Three offices, three time zones.

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Local SEO services that win the map pack and nearby searches.

Mindrops runs local SEO for single sites, multi-branch businesses and service-area companies: an eligible, complete Google Business Profile, location pages that answer local questions, reviews, citations and tracking that counts calls and direction requests.

Clients

  • Unilever
  • Cushman & Wakefield
  • The Coffee Bean & Tea Leaf
  • World Food Programme
  • UNDP India
  • Anton Paar
  • Unilever
  • Anton Paar
  • Cushman & Wakefield
  • World Food Programme
  • UNDP India
  • The Coffee Bean & Tea Leaf
  • Hero MotoCorp
  • Unilever
  • DLF
  • India Post
  • Barbeque Nation
  • The Coffee Bean & Tea Leaf

Local SEO is the work that makes a business appear when people nearby search for what it sells, in Google Maps and the local results. Mindrops sets up and maintains Google Business Profiles, builds location pages, organises reviews and citations, fixes technical issues and tracks calls, forms and direction requests per location.

Selected projects

Work for well-known clients.

Cafés in India50+outlets across India, served by the systems we builtBrewing since 1963

AI · Food & Beverage

BeanBot — The Coffee Bean & Tea Leaf

An embeddable AI chat assistant grounded in live catalogue and store data, with an “Order Now” action on every product and a no-code admin console for content and pricing.

Live across 50+ outlets in India, handling about 10,000 conversations a month and around 50 orders a day.

Families sharing meals and everyday moments on sunlit terraces, beneath an illustrated Unilever logo
Everyday reach3.4bnpeople use Unilever products every day190+ countries where its brands are sold

Consumer goods · Applied AI + mobile

AI loyalty programme app for Unilever

For Unilever, we built a mobile loyalty programme with applied AI at its core, turning everyday purchases into a direct and continuing relationship between the brand and its consumers.

Loyalty programme · Applied AI · Mobile app

Global reach170countries and territories where UNDP worksUnited Nations Development Programme

UNDP India

A learning management system for UNDP India, bringing our learning-platform engineering to an international development institution.

Influencers on the platform130,000+and 100,000+ brands, on a network serving 16M+ users a monthMaintained 4+ years

SaaS · AI Influencer Marketing

Activate by Bloglovin' — AI influencer marketing platform

A dedicated onshore and offshore Mindrops team built, upgraded and maintained the platform with Agile delivery — AI matching of creators with brands on data from the Facebook, Instagram, Pinterest, X, YouTube and Google Analytics APIs, plus messaging and real-time reporting.

Maintained for 4+ years, scaling to 130,000+ influencers and 100,000+ brands on a network serving 16M+ users a month.

IoT · Instruments

Easydens by Anton Paar

Mindrops chose right-fit tooling, fast-tracked development, tested across iOS and Android devices and supported App Store submission, then post-launch monitoring.

Shipped on time across iPhone, iPad and Android, to the satisfaction of Anton Paar’s Easydens team.

Business Association · Website & Membership

BICC&I — Website & Member Platform

A WordPress website with a custom theme, membership management, event list management, a Mailchimp integration and an integrated payment gateway.

Mindrops manages the live site end to end: server management, updates and security.

Total post offices1,65,000The largest postal network in the world

Government · GovTech

India Post — Grievance Redressal

An AI-automated platform on Mindrops’ LazyMonkey foundation that categorises, prioritises, routes and auto-responds to every grievance, with one SLA-tracked record for central and regional teams.

Awarded via GeM (Nov 2025), it auto-triages thousands of grievances a day for a network of 1.5 lakh+ post offices.

Restaurants230In 86 cities across 5 countriesListed on NSE and BSE

Enterprise · Food & Beverage

Barbeque Nation — Partner Portal

An ERP-integrated partner portal unifying vendor onboarding with GST, PAN, FSSAI and MSME checks, multi-stakeholder approvals, contract lifecycle management and a live vendor ledger.

Vendor, contract and finance operations digitized at scale in one dual portal for internal teams and vendors, with the ERP kept as the system of record.

See all case studies

What our local SEO services include

Google Business Profile

Eligibility check, verification, categories, hours, services, photos and posts, set up under your own account and kept current.

Location and service-area pages

One useful page per branch or area with address, hours, directions, services and local FAQs, linked to its profile.

Reviews and responses

A compliant way to ask customers for reviews and a routine for answering them, including the critical ones.

Citations and listings

The same name, address and phone number across directories, maps apps and industry listings.

Technical local SEO

LocalBusiness structured data, a crawlable store locator, fast mobile pages and clean redirects when a branch moves.

Local tracking and reporting

Calls, forms, direction requests and bookings measured per location in GA4 and your profile insights.

Who local SEO is for

Clinics, institutes, restaurants and shops

Businesses that depend on customers within a few kilometres, where the map listing often decides who gets the call.

Multi-branch businesses

Chains and franchises that need one accurate profile and one useful page per location, managed consistently.

Service-area businesses

Companies that visit their customers, such as repairs, installation or home services, and must show where they work without a public address.

Offices serving a city

Professional firms and B2B offices that want to be found by buyers searching “near me” or by city name.

Why Mindrops for local SEO

Eligibility checked first
We check every address against Google’s Business Profile guidelines before changing anything, because a co-working desk or virtual office can get a profile suspended.
Profiles and pages built together
Our engineers build the location pages, store locator and structured data, so the profile and the website say the same thing and link to each other.
Accounts stay in your name
Profiles, analytics and review tools are set up in your name with Mindrops added as a manager, so nothing is lost if you change supplier.
Local search in four languages
We work in English, Dutch, German and French from offices in New Delhi, London and Brussels, for businesses competing locally in India and Europe.
Technologies we use
Platforms
Google Business Profile · Google Maps · Apple Business Connect · Bing Places
Measurement
GA4 · Google Search Console · Call tracking · UTM-tagged profile links
Technical
LocalBusiness schema · Store locator · Core Web Vitals

Client reviews

Reviews of other Mindrops projects; each names the project it is about.

Warehouse operations platform

A field app and web admin panel connecting material records, site expenses and reporting across warehouse locations.

From the client’s review

“Reporting that used to take a full day of compiling sheets is now a filtered download from the admin panel.”
Amit AgarwalDirector, Footprint WarehousingRead full review on Clutch

AI invoice extraction

Vendor invoices are read and extracted automatically, stored, and passed to the accounting tools the finance team already uses.

From the client’s review

“The AI extraction they built works reliably with different invoice formats which was the main thing we needed.”
Keshpal YadavEmployee, VRV Hospitality Private LimitedRead full review on Sortlist

Ordering platform for a retail chain

A website and mobile app for a 70-outlet meat retail chain in Delhi NCR, on a backend built for high order volume.

From the client’s review

“The admin dashboard was the standout, putting inventory, pricing, and promotions across all 70 outlets in the hands of non-technical staff.”
Karan SahniDirector, Sardar Meat ShopRead full review on Sortlist

AI vehicle monitoring

Computer vision at a mine gate records number plates, vehicle movements and trip counts for daily reporting.

From the client’s review

“Daily reports are ready on their own, so nobody has to sit and prepare them at the end of the shift.”
Ashok Kumar SinghOwner, M/s Mineshaft Traders & ConsultantRead full review on DesignRush

Fintech lending platform

A customer app, vendor app and admin panel from one team, with KYC, CIBIL credit checks and automated loan approvals.

From the client’s review

“Fintech projects have a lot of layers and it was good to work with a team that understood the credit and lending side of things.”
Shyam AryaDirector, Insto Fin Private LimitedRead full review on Sortlist
See all reviews

How we deliver local SEO

  1. 01 — Audit

    Check listings and pages

    We audit profiles, eligibility, duplicate listings, citations, location pages and tracking, and record a baseline of calls, directions and enquiries.

  2. 02 — Fix

    Clean up the foundations

    Profiles are verified and corrected, duplicates merged or removed, and the name, address and phone made consistent everywhere.

  3. 03 — Build

    Pages, reviews and content

    Location pages, local FAQs and structured data go live, and a routine for requesting and answering reviews starts.

  4. 04 — Report

    Measure each location

    A monthly report per location shows calls, direction requests, enquiries and rankings for the searches that matter.

Frequently asked questions

Talk to our team

Message, call or email us about your project. We'll go through your objectives, suggest the most cost-effective approach and give you a rough timeline and cost.

Reach out today. We'll get back to you as quickly as possible.

What is local SEO?
Local SEO is optimising a business to appear in map results and local searches, such as “near me” or a service plus a city. It combines an accurate Google Business Profile, relevant location pages, reviews and consistent listings.
How much does local SEO cost?
It depends on the number of locations, the state of your profiles and website, and the competition in each area. We quote after an audit, usually as a one-off clean-up followed by monthly work.
Is local SEO worth it for a small business?
For businesses that serve nearby customers, usually yes: the map and local results are where many of those customers choose who to call. For firms whose buyers are national, the website and wider SEO matter more.
How is local SEO different from regular SEO?
Regular SEO ranks pages for searches anywhere. Local SEO adds location signals: the Business Profile, distance to the searcher, reviews, consistent listings and location pages. Most local businesses need both.
Can a business without a shop front do local SEO?
Yes. A service-area business can hide its address on its profile and list the areas it serves, as long as it follows Google’s guidelines. Co-working desks and virtual offices are generally not eligible.
Does local SEO still work with AI search?
Yes. AI answers to local questions rely on the same public information, such as business profiles, reviews and websites, so accurate and consistent local details help there too. See AI SEO.

Talk to our team

Get a quick view of the approach, timeline and cost for your idea.

We'll get back to you as quickly as possible.

Contact us

Tell us how many locations you have, where your customers come from and which searches matter. We reply as quickly as possible with an audit plan.

Discuss your project

An engineer will respond as quickly as possible.

Have a defined scope? Get a quote

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